Book description
Exposes the truth about common investing myths and misconceptions and
shows you how the truth shall set you free-to reap greater long-term
and short-term gains
Everybody knows that a strong dollar equals a strong economy, bonds
are safer than stocks, gold is a safe investment and that high PEs
signal high risk...right? While such "common-sense" rules of
thumb may work for a time as investment strategies, as New York
Times and Wall Street Journal bestselling author, Ken
Fisher, vividly demonstrates in this wise, informative, wholly
entertaining new book, they'll always let you down in the long run.
Ken exposes some of the most common-and deadly-myths investors swear
by, and he demonstrates why the rules-of-thumb approach to investing
may be robbing you of the kinds returns you hope for.
- Dubbed by Investment Advisor magazine one of the 30 most
influential individuals of the last three decades, Fisher is
Chairman, and CEO of a global money management firm with over
billion under management
- Fisher's Forbes column, "Portfolio Strategy," has
been an extremely popular fixture in Forbes for more than a quarter
century thanks to his many high-profile calls
- Brings together the best "bunks" by Wall Street's Master
Debunker in a fun, easy-to-digest, bite-size format
- More than just a list of myths, Fisher meticulously explains of
why each commonly held belief or strategy is dead wrong and how
damaging it can be to your financial health
- Armed with this book, investors can immediately identify major
errors they may be committing and adjust their strategies for
greater investing success
KEN FISHER is best known for his prestigious "Portfolio
Strategy" column in Forbes magazine, where his over
28-year tenure of high-profile calls makes him the fourth
longest-running columnist in Forbes's 90-plus-year history. He
is the founder, Chairman and CEO of Fisher Investments, an independent
global money management firm managing tens of billions for individuals
and institutions globally. Fisher is ranked #271 on the 2012 Forbes
400 list of richest Americans and #764 on the 2012 Forbes Global
Billionaire list. In 2010, Investment Advisor magazine named
him among the 30 most influential individuals of the last three
decades. Fisher has authored numerous professional and scholarly
articles, including the award-winning "Cognitive Biases in Market
Forecasting." He has also published nine previous books,
including national bestsellers The Only Three Questions That Count,
The Ten Roads to Riches, How to Smell a Rat, Debunkery and
Markets Never Forget (But People Do), all published by Wiley.
Fisher has been published, interviewed and/or written about in many
major American, British and German finance or business periodicals. He
has a weekly column in Focus Money, Germany's leading weekly
finance and business magazine.
LARA HOFFMANS is Vice President of Content at Fisher
Investments, managing editor of MarketMinder. com, a regular
contributor to Forbes. com and coauthor of the bestsellers, The
Only Three Questions That Count, The Ten Roads to Riches, How to
Smell a Rat, Debunkery and Markets Never Forget (But People
Do).
