Book description
Learn the rules to building loyal (and lucrative) digital followings
Renegades Write the Rules reveals the innovative strategies
behind the social media success of today's top celebrities, brands,
and sports icons, and how you can follow their lead.
Author Amy Jo Martin is the founder of Digital Royalty and the woman
who pioneered how professional sports integrate social media. In this
book she shows how to build a faithful following and beat the
competition clamoring for people's attention by continually delivering
value - when, where, and how people want it. People want to be heard,
to be involved, to be entertained, to be adventurous, to be informed.
- Reveals the winning strategies for using social media to achieve
dramatic results
- Shows how to gain influence with social media that requires an
unprecedented (and potentially uncomfortable) level of accessibility
and ongoing affinity
- Filled with illustrative examples of social media successes
(including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike)
that show how humanizing a brand through social media leads to monetization
- Explores how Amy Jo Martin and other successful entrepreneurs are
becoming renegades by using social media to innovate their personal
and professional lives
The book reveals one of the basic rules of digital media success:
Humans connect with humans, not logos and creative taglines.
Amy Jo Martin is founder of the social media consultancy Digital
Royalty and Digital Royalty University. She's the former director of
digital media and research for the NBA's Phoenix Suns. She pioneered
how professional sports integrate social media and planned the
first-ever professional sports Tweet Up with Shaquille O'Neal. Martin
was named one of Forbes' Best-Branded Women on Twitter with
nearly 1. 2 million devoted followers (@AmyJoMartin). She is a regular
contributor to the Harvard Business Review, and you can visit
her Web site at www. amyjomartin. com.
