Book description
A former Senior VP of Apple shares how Steve Jobs motivated people to
do the best work of their lives
Jay Elliot was hired personally by Steve Jobs, just in time to
accompany him on the last of his historic visits to Xerox's Palo Alto
Research Center, the visits that changed the course of computing. As
Senior VP of Apple, Jay served as Steve's right-hand man and
trouble-shooter, overseeing all corporate operations and business
planning, as well as software development and HR. In Leading Apple
with Steve Jobs, Jay details how Steve managed and motivated his
people-and what every manager can learn from Jobs about motivating
people to do the best work of their lives.
Steve Jobs used the phrase "Pirates! Not the Navy" as a
rallying cry-a metaphor to "Think Different." In the days of
developing the Macintosh, it became a four-word mission statement. It
expresses the heart of Apple and Steve. The management principles that
grew out of that statement form the backbone of this book.
- Explains how to find talented people who will understand your
objectives and be able to make a contribution to that effort
- Lists traits that can determine whether a person will be so
committed to the vision that they will provide their own motivation
- Explains how to ensure that your employees hold an allegiance to
the captain and to his/her shipmates, and also possess the ability
to come up with original, unique ways to approach a problem, and
be self-guided with a strong sense of direction
Leading Apple with Steve Jobs will shift your thought paradigm
and inspire you to assemble and lead innovative teams.
JAY ELLIOT was a senior member of the original Macintosh
development team and helped Steve Jobs develop the overall Mac design
inspired by Xerox PARC. Becoming Senior Vice President of Apple
reporting directly to Steve, Jay ran all corporate operations,
including business planning, IT, facilities, and HR, for Apple
worldwide. As a mentor to Steve, Jay was able to impart the management
principles Jay had learned at IBM and Intel, which helped Steve build
Apple into a multibillion-dollar company.
