Book description
Royalty Rates for Licensing Intellectual Property includes critical
information on financial theory, rules of thumb, industry guidelines,
litigation based royalty rates, and tables of actual rates from real
deals for different industries.
Russell L. Parr, CFA, ASA
is president of IPRA, Inc. (Intellectual Property Research Associates).
He is a consultant, author, publisher, and lecturer focused on the
valuation, pricing, and strategic management of intellectual property.
For over twenty-five years, he has advised his clients about the value
and pricing of patents, trademarks, copyrights, and trade secrets. His
books are published in Japanese, Korean, Italian, Chinese, and Russian.
Mr. Parr's opinions are used to accomplish licensing transactions,
mergers and acquisitions, transfer pricing, infringement damages
litigation support, and joint venture equity splits. His clients include
multinational corporations, universities, and private inventors.
Past assignments have included the valuation of the Dr. Seuss copyrights
and the patent portfolio of AT&T. Mr. Parr has also conducted
valuations and royalty rate studies, for technology and trademarks
related to pharmaceuticals, semiconductor processes and products,
agricultural formulations, automotive, biotechnology, photography,
chemical formulations, communications, computer software and hardware,
drug delivery systems, flowers, incinerator feed systems, lasers,
medical instruments, and motivational book copyrights.
In addition to consulting, Mr. Parr publishes three royalty rate
resource books sold all over the world. These books are Royalty Rates
for Pharmaceuticals and Biotechnology, Sixth Edition; Royalty Rates
for Trademarks and Copyrights, Third Edition;
and Royalty Rates forTechnology, Third Edition.
These books are dedicated to reporting detailed information about the
financial aspects of intellectual property transactions, including
licensing and joint ventures.
Mr. Parr is a graduate of Rutgers University, having received a
Bachelor's in Electrical Engineering and a Masters in Business
Administration. He has also been awarded the professional designations
of Chartered Financial Analyst, from the CFA Institute, and Accredited
Senior Appraiser, from the American Society of Appraisers. He is a
member of the Licensing Executives Society and is on the advisory board
of three professional publications, Licensing Economics Review, IP Litigator,
and The Licensing Journal.
As an author and co-author, Mr. Parr has created seven books published
by John Wiley and Sons, about the valuation, management, and pricing of
intellectual property, including Intellectual Property:Valuation,
Exploitation and Infringement Damages.
In addition he has written twenty-six articles for professional
publications such as Les Nouvelles
and The Journal of Proprietary Rights.
He has made forty-three seminar presentations for organizations
including the Licensing Executives Society, the American Intellectual
Property Law Association and the World Intellectual Property
Organization. He has testified at deposition or trial fifty-five times
regarding intellectual property infringement. More information about Mr.
Parr, his firm, and its publications can be found at www. ipresearch.
com.
