Book description
Stocked with real-life examples and case studies, this book
explores myriad social media tools and provides step-by-step guidance
on how to implement them based on mission, goals, and strategy.
Written in a jargon-free and accessible style, the book is a go-to
resource for anyone in government who wants to put the power of social
media to work for their organization.
Praise for
Social Media in the Public Sector Field Guide
"Twitter and Facebook and Blogs, Oh My! In this bewildering new
field of social media, Mergel and Greeves expertly provide practical
advice for governments to harness the power of these new online services."
Â-Bill Schrier, deputy director, Center for Digital Government,
eRepublic. com; former CTO (CIO), City of Seattle
"This is simply a must-read book for anyone interested in or
involved with social media in the public sector. The authors take a
refreshing and original approach supported by excellent examples
regarding the evolving role social media is playing and can play in
government. I cannot think of two better experienced authors to help
guide us through the new realities of social media in government."
Â-Dr. Alan R. Shark, executive director, Public Technology
Institute; assistant professor, Rutgers University School of Public
Affairs and Administration
"In the local government sector there seem to be three schools
of thought regarding social media: I've got a Facebook pageÂ-let's
jump right in!, Not happening on my watch!, and Who cares?
This field guide is perfect for any of the above, as it provides
practical applications and rationale for why local government needs to
connect with people where they areÂ-which is on the Internet. Our
association of nearly 500 innovative local governments knows that
Mergel and Greeves are the perfect authors for this must-have tutorial."
Â-Karen Thoreson, president and chief operating officer,
Alliance for Innovation
"Every day on GovLoop. com, our network of 60,000 government
leaders share best practices and ask questions about using social
media in government. I've often been asked by members for a good
reference to help them get going on their federal, state, or local
government social media programs. I never had an answerÂ-now I do:
This field guide is the go-to resource to ensure your social media
programs deliver real mission results. Mergel and Greeves are experts
in the fieldÂ-a blend of research and real-world experience to get you
to where you need to go."
Â-Steve Ressler, founder and president, GovLoop. com
Ines Mergel is assistant professor of public administration at the
Maxwell School of Citizenship and Public Affairs and the School of
Information Studies (iSchool) at Syracuse University.
Bill Greeves is the chief information officer for Wake County, North
Carolina and has over 12 years of experience in government technology
leadership.
