Book description
Transform your marketing efforts through the power of visual content
In today's fast-paced environment, you must communicate your message
in a concise and engaging way that sets it apart from the noise.
Visual content-such as infographics and data visualization-can
accomplish this. With DIY functionality, Infographics: The Power of
Visual Storytelling will teach you how to find stories in your
data, and how to visually communicate and share them with your
audience for maximum impact.
Infographics will show you the vast potential to using the
communication medium as a marketing tool by creating informative and
shareable infographic content.
- Learn how to explain an object, idea, or process using strong
illustration that captures interest and provides instant clarity
- Discover how to unlock interesting stories (in previously buried
or boring data) and turn them into visual communications that
building brands and increase sales
Use the power of visual content to communicate with and engage your
audience, capture attention, and expand your market.
Lankow, Crooks, and Ritchie are the three cofounders of Column
Five, a leading creative agency specializing in infographic design,
data visualization, and social PR. They have worked with hundreds of
clients representing a range of industries, such as GE, Intuit,
Microsoft, Sony, eBay, and the World Bank. Their work has been
featured in Fast Company, the Atlantic, TIME,
Forbes, the Wall Street Journal, and GOOD
magazine. They speak on the subject of infographics frequently,
including recent talks at the Federal Reserve and AIGA (American
Institute of Graphic Arts), and teach a course on Visualization of
Information at Columbia University.
