Book description
Develop and implement a Pinterest marketing strategy with this
step-by-step guide
Pinterest is the fastest-growing social media platform, with more
than 80 percent of its users women between the ages of 25 and 54.
Learn to reach this desirable market by following the advice in this
step-by-step, task-based guide! It explains Pinterest's unique appeal
and fundamentals, then shows how to develop a strategic marketing
plan, set up an account, curate winning content, find followers, and
track and monitor Pinterest traffic. The popular An Hour a Day format
uses a detailed how-to approach with case studies, tips, interviews,
and more.
- Learn how craft, implement, measure, and optimize a successful
Pinterest marketing plan
- Explore the factors behind Pinterest's appeal and learn how to
develop a plan based on your business's core goals, then implement
it and monitor the results
- Review case studies and interviews with successful Pinterest
marketers to use as guidelines for your own campaigns
Pinterest Marketing: An Hour a Day gives you the know-how and
the confidence to market your business on today's hottest social media platform.
Jennifer Evans Cario is founder and President of SugarSpun
Marketing, a boutique social media agency specializing in sustainable
social media strategies, web analytics, and corporate training. She
also serves as the Social Media Faculty Chair for Market Motive, a
web-based training facility, and as adjunct faculty for Rutgers
University's Mini-MBA programs. Jennifer has been in the industry
since 1996 and has trained or consulted for a wide range of B2B and
B2C companies across the United States and Canada.
