Book description
Plain English guidance for strategic business analytics and big data implementation
In today's challenging economy, business analytics and big data have
become more and more ubiquitous. While some businesses don't even know
where to start, others are struggling to move from beyond basic
reporting. In some instances management and executives do not see the
value of analytics or have a clear understanding of business analytics
vision mandate and benefits. Win with Advanced Analytics
focuses on integrating multiple types of intelligence, such as web
analytics, customer feedback, competitive intelligence, customer
behavior, and industry intelligence into your business practice.
- Provides the essential concept and framework to implement
business analytics
- Written clearly for a nontechnical audience
- Filled with case studies across a variety of industries
- Uniquely focuses on integrating multiple types of big data
intelligence into your business
Companies now operate on a global scale and are inundated with a
large volume of data from multiple locations and sources: B2B data,
B2C data, traffic data, transactional data, third party vendor data,
macroeconomic data, etc. Packed with case studies from multiple
countries across a variety of industries, Win with Advanced
Analytics provides a comprehensive framework and applications of
how to leverage business analytics/big data to outpace the
competition.
