Book description
A nonprofit leader's guide for engaging millennials in all aspects of
a nonprofit organization
Written by Millennials about Millennials, Cause for Change
examines strategies for engaging Millennials as constituents,
volunteers, and donors, and focuses on how organizations can realign
themselves to better respond to this group of 80 million strong. At
the heart of this research-based guide is the Millennial Development
Platform, an action-based rubric developed by the authors and included
in each chapter to help organizations create the infrastructure for a
long-term millennial engagement strategy.
- Examines how
Millennials communicate, volunteer, take action, influence their
peers, and choose to give their time and money
- Explains how Millennials view their role in the workplace, and
how their approach is re-shaping nonprofit culture from
within
Cause for Change profiles Millennials who have emerged as
dynamic leaders to create and manage movements in their communities.
Kari Dunn Saratovsky is principal of KDS Strategies and
previously was vice president of social innovation at the Case Foundation.
Derrick Feldmann is CEO of Achieve, a creative campaign and
fundraising agency.
