Book description
How to effectively use Pinterest to market your business, product,
or service
Pinterest, the rapidly growing social networking site that allows
users to post and share images and videos on "pinboards" (a
collection of “pins,” usually with a common theme), is providing
businesses and savvy entrepreneurs with a new platform to market their
products and services. And, as with any new platform, learning what
works best and what doesn't when it comes to marketing can be a
challenge. Pinfluence is a complete guide to Pinterest
marketing that will teach you how to effectively raise awareness for
your brand, product, or service, drive traffic from Pinterest to your
website, and connect with current and potential customers.
You will learn:
- How to create a powerful Pinterest profile, your Pinterest brand
strategy, set up boards, pin and repin images, and get into
conversations in the Pinterest user interface.
- Pinterest marketing techniques, including great content creation,
how to optimize websites and blogs for pinning, and how to start
growing your followers.
- How to integrate Pinterest with other social media tools
(including Facebook, Twitter, and blogs) and how to track trends and
monitor conversation on Pinterest.
- Advanced Pinterest marketing techniques, including how to grow
your audience, how to use the Pinterest iPhone app, advice for
special types of businesses (B2B companies and nonprofits), and how
to make your pins and boards “sticky” so they capture public
attention and influence people to change their behavior.
- Pinterest copyright issues
Pinfluence is for anyone who wants to join the likes of
companies like Whole Foods, Gilt, West Elm and others, and harness the
marketing power of Pinterest to grow their business.
BETH HAYDEN is a nationally known speaker and social media
expert, and founder of Blogging With Beth. She regularly contributes
to the web's top social media blogs, and her featured post on
Pinterest marketing for Copyblogger. com is one of the site's most
shared posts. Beth frequently speaks about blogging, content
marketing, and Pinterest at conferences and events across the country.
