Book description
Praise for What Works
"What Works is essential reading for any businesspeople
who want to improve their organizations and their own abilities. This
is not a tome of pie-in-the-sky, fluffy how-to advice but is an easy
read, crammed with great adviceÂ-from improving sales ability to
learning how to manage people. Not to be missed."
Â-SHAUN REIN, founder of China Market Research Group and author
of The End of Cheap China
"Focus, focus, and more focus. That is the incredible theme here
of What Works. Robert Cornish and Wil Seabrook hit a true
homerun in their message: knowing what you are and what you are not,
knowing what works and what doesn't, and knowing when to walk away and
when to stay, but hold firmÂ-are the keys to success in business and
in life. What Works is more than a sales book. It's as much
about the internal sale to your employees and colleagues, as it is to
the customer and the prospect. If you want to improve not just your
sales, but your business, What Works is a must-read."
Â-TODD NATENBERG, author of "I just got a job in sales!
Now what?" A Playbook for Skyrocketing Your Commissions
"Robert Cornish has gone beyond the usual fluff and trendy ideas
and concepts and taken what actually works in the world, which is
what's most important after all. The book is easy to understand with
lots of real life examples, and the ideas are very practical and
useable. If you want what you are doing to 'work' or to turn your
ideas into effective action: read this book."
Â-Robert J. Kriegel, PhD, New York Times and
BusinessWeek bestselling author; Commentator, NPR's
Marketplace; pioneer in sports psychology, Olympic and
professional athlete coach
"Robert and Wil have written a wonderful no-nonsense playbook
for today's CEO. There's no theory here, but rather a collection of
bite-sized, pragmatic ways of thinking and doing that you can put into
action right away and see immediate results in your business. This is
a great one to keep close to your desk to reference often!"
Â-David Hassell, CEO of 15Five
"While many business books and theories comb through what it
takes to succeed, What Works has taken hard-won knowledge from
the trenchesÂ-knowledge that has been tested and appliedÂ-resulting in
practical information that can be used now. Being a successful
entrepreneur myself, I know what it takes to succeed, and this book
dives into what works in the real world."
Â-Jon Ferrara, CEO of Nimble. com and founder of GoldMine
ROBERT CORNISH is the cofounder and CEO of Richter Group of
Companies, a management, acquisition, and venture group that owns
Richter10. 2 Media Group, SMPK (Social Media Press Kit), and
Richter10. 2 Video. He has successfully launched and run five
companies since 2002, all following a similar formula. Through the
combined experience of those companies, Robert has helped implement
effective growth methods that have resulted in Richter's consistent
success. Richter is currently on track to be one of the fastest growth
companies in America with consistent targets being met quarter after quarter.
WIL SEABROOK is the cofounder and COO of Richter10. 2 Media
Group. His strengths lie in identifying how communication and
messaging can be improved across new media platforms, whether through
branding, honing a message, or creating a video trailer that perfectly
captures a client's business model, making it simple to understand.
