Book description
"The benefit to my own company's fortunes, having worked with
Anthony,has been a steadily expanding client roster, a leg up on my
competition, and the ability to comfortably walk through any door
knowing that the prospect who sits in judgment of my service needs me
at least as much as I need them."Â-Rob Katz, CEO, Medical
Eyeglass Center
"My time with Anthony Belli played an immeasurably important
role in mytransformation from an engineer to hardcore, street-smart
sales professional. Countless milestones later, I received [my
company's] highest lifetime career achievement honor. Thank you,
Anthony, for helping me write my own script in life."Â-Michael
Burton, Principal Technical Consultant, St. Jude Medical Cardiac
Rhythm Management
"Having myself grown up in an ethnic, blue-collar Boston
community,the legitimacy of a 'street-smart' way of doing things
intrigued me. Anthonycreates in the customer's mind a perceived value
beyond product features,benefits, and price while building a
sustainable relationship that few othersalespeople successfully
accomplish . . . The lessons he teaches can, inmany instances, be
applied to any profession, whether in sales or not."Â-From the
Foreword by Joe Mandato, DM, Fellow, Advanced Leadership Initiative,
Harvard University
When you start out with nothing in life, each and every mistake,
misplay, andmissed opportunity can cost you dearly. But that lack of a
safety net can hone your judgment and create precision radar for
opportunity in a way that no cushy upbringing can. The Street-Smart
Salesman shows how growing up poor teaches pricelesslessons that can
make you a fortune in sales and business. Strategies include:
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Channeling fear and stress into high-performance sales
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Creating irresistible value propositions: Blazing a trail from
the head to the heart to the wallet
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Understanding that all prospects lieÂ-and how to get to the
truth
ANTHONY BELLI, a high-income sales and sales management professional
and marketing entrepreneur, was born in Italian East Harlem in New
York City in 1953, into one of the poorest families in one of the
city's worst slums. A chronic truant, in 1971 he was accepted into the
SEEK program for disadvantaged students at the City College of New
York. There he earned bachelor's and master's degrees with honors,
followed by an Advanced Certificate in Marketing from the Lubin School
of Business at Pace University. In recent years, he also has been a
popular visiting professor at Mercy College in Dobbs Ferry, New York.
Belli began his sales career with Metropolitan Life in 1978, making
the company's Million-Dollar Club in his first year. As a sales
representative specializing in high-tech goods, he has consistently
performed in the highest ranks, winning dozens of company, regional,
and national sales awards for his employers and earning millions in
commissions.
