Book description
Learn to tell stories that have the power to inspire, motivate, and sell
Storytelling in business is a skill that's rarely taught-and often
forgotten. But it gives those who get it right the power to inspire
and engage people more than any pie chart or spreadsheet ever will.
Stories foster a deeply human connection, and Power Stories: The 8
Stories You Must Tell to Build an Epic Business gives readers
the skills they need to master this lost art to make sales and seal
deals. Whether it's in person or online, storytelling is an
influential and persuasive tool. This book reveals how to discover the
stories sitting under your nose and harness them for your business.
From power stories readers need to know to how to turn prospects into
customers, and customers into raving fans, the book covers exactly how
and when to employ the power of storytelling, and is packed with
proven strategies and real-life examples that bring the key concepts
to life.
- Explains why storytelling is the ultimate tool for business
success, revealing the 8 stories that any professional needs to be
able to tell
- Includes proven strategies, tools, and techniques for mastering
the lost art of storytelling in the business world, including the
use of online tools and platforms
- Features real-life examples of businesses and entrepreneurs from
around the world who have used storytelling to grow and thrive
Written by Valerie Khoo, a respected small business commentator and
successful entrepreneur, Power Stories gives professionals
everywhere the tools they need to craft and tell great stories to
create a competitive advantage.
Valerie Khoo is a journalist, keynote speaker and one of
Australia's most popular commentators on small business. Combining her
passion for both business and storytelling, Valerie founded the Sydney
Writers' Centre, which is known for its world-class training for
corporations and individuals. She is also an investor and a mentor to start-ups.
