Book description
Harness the power of marketing and watch your business grow
Having your own business isn't the same as having customers, and one
is useless without the other. Whether your business is a resale store
or a high-tech consulting firm, a law office or a home cleaning
service, in today's competitive environment, strategic marketing is essential.
If you want your small business to grow, you need a marketing
strategy that works. But how do you get people to notice your business
without spending a fortune? Packed with savvy tips for low-cost,
high-impact campaigns, this friendly guide is your road map to
launching a great marketing campaign and taking advantage of the
newest technologies and avenues for outreach.
- Using social media as a marketing tool
- Communicating with customers
- Financing a marketing campaign
- The companion CD includes tools and templates to give you a
jump-start on putting your new skills to work
If you're looking to give your small business' marketing plan an edge
over the competition, Small Business Marketing Kit For Dummies has you covered.
CD-ROM/DVD and other supplementary materials are not included as part
of the e-book file, but are available for download after purchase.
Barbara Findlay Schenck has been a marketing consultant for
more than 20 years, with clients ranging from small businesses to
Fortune 500 companies. In addition to her experience as a small
business strategist, she's also a bestselling author and nationally
syndicated columnist. Visit her website at www. bizstrong. com.
