Book description
Creative thinking made easy
Being creative can be tough - and trying to come up with great ideas
under pressure can leave the great ideas under wraps! Creative
Thinking For Dummies helps you apply creative thinking
techniques to everything you touch, whether it's that novel you have
inside you or the new business idea you've had that will make you the
next hot entrepreneur ??? or anything in between.
Creative Thinking For Dummies is a practical, hands-on guide
packed with techniques and examples of different ways to think
creatively. It covers a range of techniques, including brainstorming,
lateral thinking, mind mapping, synectics, drawing and doodling your
way to great ideas, meditation and visualization, word and language
games, and divergent thinking.
- See the world in a different way, and realise that you are
surrounded by creative inspiration
- Brainstorm new ideas successfully and try out some lateral
thinking exercises
- Open your mind to a new way of thinking and nail down those
great ideas
- Discover creative thinking techniques using games, words,
drawings, and storytelling
- Let creativity enhance all aspects of your life, whether
developing your personal skills, becoming more professionally
effective, or using creative thinking techniques to help your
children develop their creative minds
You'll soon discover that everybody, including you, has a wealth of
creative potential within-you just need to tap into it!
David Cox is a creative business consultant who, since the 1970s, has
created, acquired and sold numerous successful businesses. He is a
Fellow of the Chartered Institute of Marketing as well as a Chartered
Practitioner of NLP. David began his education in Fine Art, where he
cultivated his interest in creativity. He also trained as a clinical
psychologist before turning to marketing, when he founded the UK's
first youth marketing consultancy.
