Book description
Praise for Rules to Break & Laws to Follow: How Your Business
Can Beat the Crisis of Short-Termism
"A fascinating, highly readable synthesis of business
principles, technology, sociology and common sense, Rules to Break
and Laws to Follow persuasively shows the connection between
customer trust and business profits, and then explains how to make it
happen. As a bonus, you'll learn how to make your company more
innovative, how to ensure your employees actually enjoy what they're
doing, and how to deal with the kinds of service and quality
breakdowns that occasionally plague any company, even a well-managed
one. This book should be on your required reading
list."
-Stephen M. R. Covey, bestselling author of
The Speed of Trust: The One Thing That Changes Everything
"Over the years, Peppers and Rogers have given me valuable
advice about navigating the changing business landscape. This book is
a must-read for managers who want to empower their employees and
customers to?make change their ally."
-Jim McCann,
founder and CEO of 1-800-FLOWERS. COM
"Highly readable and entertaining. Make sure everybody in your
firm reads this book by last Friday."
-Dror Pockard,
CEO of eglue
"In a time when most companies are built to flip, Peppers and
Rogers have planted a stake in the ground to help you survive past the
next round of financing or consumer fad. Knowing what rules to break
is arguably even more important than what laws to follow, and this
book imparts knowledge for both."
-Guy Kawasaki,
cofounder of Truemors and author of The Art of the Start
"Peppers and Rogers have created the unthinkable: an enjoyable
wake-up call! Their book serves up one compelling and provocative idea
after another, and the authors enjoy debunking some of our most deeply
ingrained business beliefs. Read this book and your customers will
thank you."
-Dan Heath, coauthor of Made to Stick:
Why Some Ideas Survive and Others Die
Don Peppers & Martha Rogers, PhD, are
the founding partners of Peppers & Rogers Group and 1to1 Media,
the world's premier customer-focused consultancy and award-winning
publishing company, now part of Carlson Marketing Worldwide. In
addition to hundreds of trade and academic articles appearing in
publications including Harvard Business Review, they are the
coauthors of the bestselling "1to1" series of business
books, available in seventeen languages. In addition, they have
written a comprehensive graduate-level textbook, Managing Customer
Relationships. Their most recent book was the highly successful
Return on Customer, challenging companies to measure business success
entirely differently, and documenting the customer base as a
revenue-producing asset for businesses, capable of driving a company's
long-term economic worth. Peppers and Rogers have been cited on
numerous lists of thought leaders and business gurus, and serve on
several boards.
