Book description
Find out how to effectively create, use, and track QR codes
QR (Quick Response) codes are popping up everywhere, and businesses
are reaping the rewards. Get in on the action with the no-nonsense
advice in this streamlined, portable guide. You'll find out how to get
started, plan your strategy, and actually create the codes. Then
you'll learn to link codes to mobile-friendly content, track your
results, and develop ways to give your customers value that will keep
them coming back. It's all presented in the straightforward style
you've come to know and love, with a dash of humor thrown in.
- Businesses large and small are using QR codes to share product
information, coupons and special offers, and to process payments
from customers' smartphones
- This small guide is packed with the information you need to start
using QR codes with your business
- Covers what QR codes are and how to get started, plan a QR code
campaign, create the codes, and link them to mobile-friendly content
- Explains code management systems and how to track your results,
ways to deliver genuine value to your users, and how to plan for the future
- Includes ten cool campaign ideas
QR Codes For Dummies, Portable Edition helps you take advantage
of this hot trend with practical knowledge you can use right away.
Joe Waters shows nonprofits and businesses how to use cause
marketing and social media to establish and grow relationships with
donors and consumers. He writes the web's #1 cause marketing
blog,?Selfishgiving. com, and is coauthor of Cause Marketing For Dummies.
