Book description
Want to supercharge your life? Effective networking is the answer and
this book will teach you how.
Professionals of all stripes and ages are told to 'get out there' and
network so they can build their careers, grow their businesses and
elevate their influence in the community, but they are rarely taught
the skills to do that. Most people are lost, intimidated by the idea
of presenting their own personal brand, and frustrated when it comes
to networking. Despite long hours at events and attempts to make the
right connections, they aren't seeing their desired results.
From Business Cards to Business Relationships is a
start-to-finish guide that demystifies the networking process and
teaches readers how to truly benefit from getting connected. Allison
Graham provides an easy to follow road map that is adaptable to your
personality, circumstances and growth goals. You will learn how to
strategically decide where to go, what to do when you get there and
what to do afterwards to turn those casual business card contacts into
meaningful relationships. Allison's approach is based on the Four
Pillars of Profitable Networking: Perspective, Personal Brand,
Procedures, and a Strategic Plan.
This is a prescriptive, practical system based on the author's
real-life experience of going from unconnected to connected in a short
period of time. No cheesy gimmicks or high-pressure nonsense, just the
skills and knowledge that will create success for anyone willing to do
the work and follow this advice. Regardless of your past experience or
current level of connectivity, your industry or profession, whether
you're an entrepreneur or climbing the corporate ladder: you can
accomplish whatever you want by meeting and connecting with the right
people. From Business Cards to Business Relationships
gives you the tools you need to cement a positive personal brand and
build your own profitable network.
Praise for From Business Cards to Business Relationships
"Allison Graham can help you turn an introduction into a
business, a dinner into a relationship, and an average practice into
world class. I've long preached that we're in a relationship business,
and this book provides the handshakes, codes, actions, and routes to
master those relationships."
-Alan Weiss, PhD, Author
of Million Dollar Consulting and The Consulting Bible
"At last-a networking book that actually makes sense! Allison
Graham's four pillars of networking are as simple as they are
powerful. If you are willing to follow her lead with consistent and
persistent effort, you will make your mark and expand your horizons
both personally and professionally."
-Lou Heckler,
Humorous Business Keynote Speaker and Speech Coach
"This book is an excellent and much-needed resource to share
with the business community."
-PJ Hartson, Business
Editor, Sun Media
Allison Graham is a corporate consultant and keynote speaker
specializing in successful business development strategies for
professional service providers and small business entrepreneurs. Her
company, Elevate Seminars + Strategic Development Inc. (www.
ElevateBiz. com) is based in London, Ontario. Allison writes a column
and blog on networking and professional growth for the Sun Media
chain, and blogs for the Huffington Post. She has contributed
to and been quoted in several media outlets including the Financial
Post and the Globe and Mail.
