Book description
The fully updated single-source guide to creating successful
packaging designs for consumer products
Now in full-color throughout, Packaging Design, Second Edition
has been fully updated to secure its place as the most comprehensive
resource of professional information for creating packaging designs
that serve as the marketing vehicles for consumer products. Packed
with practical guidance, step-by-step descriptions of the creative
process, and all-important insights into the varying perspectives of
the stakeholders, the design phases, and the production process, this
book illuminates the business of packaging design like no other.
Whether you're a designer, brand manager, or packaging manufacturer,
the highly visual coverage in Packaging Design will be useful
to you, as well as everyone else involved in the process of marketing
consumer products. To address the most current packaging design
objectives, this new edition offers:
- Fully updated coverage (35 percent new or updated) of the entire
packaging design process, including the business of packaging
design, terminology, design principles, the creative process, and
pre-production and production issues
- A new chapter that puts packaging design in the context of brand
and business strategies
- A new chapter on social responsibility and sustainability
- All new case studies and examples that illustrate every phase of
the packaging design process
- A history of packaging design covered in brief to provide a
context and framework for today's business
- Useful appendices on portfolio preparation for the student and
the professional, along with general legal and regulatory issues
and professional practice guidelines
MARIANNE ROSNER KLIMCHUK is the Chairperson and Professor of
Packaging Design at the Fashion Institute of Technology (FIT) in New
York City and Partner at designPracticum, specialists in design
leadership and management.
SANDRA A. KRASOVEC is Associate Professor of Packaging Design
at FIT and Partner at designPracticum, specialists in design
leadership and management.
