Book description
Search has changed everything. Has your business harnessed its full potential?
A business's search strategy can have a dramatic impact on how
consumers interact with that business. But even more importantly,
search engine activity provides amazingly useful data about customer
behavior, needs, and motivations. In this non-technical book for
executives, business owners, and marketers, search engine strategy
guru Vanessa Fox-who created Google's portal for site owners, Google
Webmaster Central-explains what every marketer or business owner needs
to understand about search rankings, search data, comprehensive search
strategies, and integrating your strategy into the businesses processes.
- Updated statistics, tools, and recommendations
- Details about the latest changes from Google, Bing, and the
overall search landscape
- Explanation and recommendations related to Google's substantial
new search algorithm, know as "Panda"
- Discussion of the changing landscape of the integration of
search and social media, including the addition of Google+ to the mix
Traditional marketing isn't enough anymore. Businesses need to evolve
as customer behavior evolves. Marketing in the Age of Google
shows you how.
VANESSA FOX is a leading speaker and consultant on search
engine strategy. She was previously Google's search engine
spokesperson responsible for explaining Google's search algorithm to
millions of website owners. She has appeared in the Wall Street
Journal, USA TODAY, The Times (of London),
Forbes, and on CNN. She's a contributing editor for
SearchEngineLand. com and founder and CEO of Nine By Blue, which
provides reporting tools and training for search best practices.
