Book description
Praise for Brand Advocates
"Ignite your Advocates! Fuggetta shows you how."
-SCOTT MONTY, Head of Social Media, Ford
"Creating and amplifying authentic Advocates should be front and
center on every marketer's agenda. This book is a blueprint for how to
turn genuine Advocates into a powerful marketing force."
-SUSAN HELSTAB, Executive Vice President of Marketing, Four
Seasons Hotels and Resorts
"Advocacy is the ultimate goal for every brand. And Rob Fuggetta
has given us the ultimate guidebook to brand advocacy. Simple, clear,
and filled with practical advice, this book shows you how to turn your
enthusiastic customers into a powerful Brand Army."
-PORTER GALE, former Vice President of Marketing, Virgin America
"In an era of connected consumerism, advocacy puts the word in
word of mouth. Nothing is more authentic or effective. This book shows
you exactly how to find and engage your advocates."
-BRIAN SOLIS, Principal Analyst, Altimeter Group, and author,
The End of Business as Usual
"Inspiring Advocates is one of Method's seven obsessions. Get
this book and be inspired. Highly recommended!"
-ERIC RYAN, Cofounder, Method
"Fuggetta's equation for building great brands in the social
media age is proven and powerful. Every hotel marketer should read
this book."
-CHIP CONLEY, Founder, Joie De Vivre Hospitality, and author,
Emotional Equations
"Brand Advocates is a book every public relations professional
should read. It's the definitive guide to authentic advocacy."
-AEDHMAR HYNES, Chief Executive Officer, Text 100 Public Relations
"Companies aren't trusted, brands aren't trusted, and nor are
your executives. People trust each other, and now they have the tools
to communicate with each other using social technologies and mobile,
with or without brands involved. As a result, trust has shifted to the
participants. Many brands, knowing their credibility has diminished,
rely on advocacy programs where trusted members of the community are
given a platform and encouraged to speak. Fuggetta shows you exactly
how to create an advocacy program that empowers your trusted Advocates."
-JEREMIAH OWYANG, Partner, Altimeter Group
ROB FUGGETTA is the founder and CEO of Zuberance, the leading
brand advocacy company. A twenty-year veteran of Silicon Valley, Rob
has played a leadership role in three start-ups, including Genuity,
which went public in June 2000. Rob was formerly a partner at Regis
McKenna, Inc., the legendary Silicon Valley marketing and
communications firm that helped put Apple on the map.
