Book description
Strategies for any company to transform its sales and marketing
efforts in a way that truly accelerates revenue growth
Revenue Disruption delivers bold new strategies to transform
corporate revenue performance and ignite outsized revenue growth.
Today's predominant sales and marketing model is at best obsolete and
at worst totally dysfunctional. This book offers a completely new
operating methodology based on a sales and marketing approach that
recognizes the global technological, cultural, and media changes that
have forever transformed the process of buying and selling. The
dysfunctional state of today's corporate revenue creation model
results in trillions of dollars in lost growth opportunities. Revenue
Disruption examines the problems of the current model and offers
real-world solutions for fixing them. It lays out a detailed plan that
businesspeople and companies can use to fundamentally transform their
sales and marketing performance to win this century's revenue battle.
Phil Fernandez is cofounder, President, and CEO of Marketo, a
global leader in revenue performance management solutions, recently
named one of "America's Most Promising Companies" by Forbes.
A Silicon Valley veteran, Phil has over 30 years ofexperience in
building and managing breakout technology companies. Prior to Marketo,
Phil was president and COO of Epiphany, a public enterprise software
company known for its visionary marketing products. For each of the
last three years, the Sales Lead Management Association named him one
of the "50 Most Influential People in Sales Lead Management."
