Book description
How to foster happier employees for a healthier bottom line
Managers could learn a lot from a message echoed by generations of
dairy farmers: "Contented cows give better milk." This book
is not, repeat, not a management tome. In this fully revised
and expanded edition to a book which absolutely, positively makes the
case that treating people right is one of the best things any business
can do for its bottom line, Contented Cows Still Give Better
Milk offers sound, practical advice for those who know that their
reputation as an employer is as important as bandwidth.
- Offers updated case studies and new examples from on-site research
in a number of real organizations, as well as inspiring examples of
companies that know how to do it right . . . and few that didn't
- Fad-free prescriptive advice informed by the authors' combined
four-plus decades of training and consulting with thousands of
managers and employees, conducting employee engagement surveys, and
translating the attendant learning to management audiences in a form
they can appreciate and use
- Coauthor Bill Catlette's Bottom Line Leadership Seminar has helped
thousands of managers become more effective leaders
Direct from the horse's . . . actually cow's mouth, this fully
revised and expanded second edition will teach readers that having a
focused, engaged, and capably led workforce is one of the best things
any organization can do for its bottom line.
BILL CATLETTE is a thought leader in the arena of leadership
and employee engagement who has spent his entire career helping build
highly successful organizations. Coauthor of Rebooting
Leadership and the Contented Cows leadership book series,
he coaches and advises managers worldwide on leadership and employment matters.
RICHARD HADDEN is a Certified Speaking Professional (CSP) with
a focus on leadership and employee engagement. He is coauthor of
Rebooting Leadership and the Contented Cows leadership
book series. Since 1990, Richard has addressed more than 800 audiences
on five continents, making the business case for having a focused,
engaged, and capably led workforce.
