Design Like Apple - Seven Principles For Creating Insanely Great
Products, Services, and Experiences
Book description
Implement the same principles that shaped Apple's approach to design
Apple sees design as a tool for creating beautiful experiences that
convey a point of view down to the smallest detail--îfrom the tactile
feedback of keyboard to the out-of-the-box experience of an iPhone
package. And all of these capabilities are founded in a deep and rich
embrace of what it means to be a designer.
Design Like Apple uncovers the lessons from Apple's unique
approach to product creation, manufacturing, delivery, and customer experience.
- Offers behind-the-scenes stories from current and recent Apple
insiders
- Draws on case studies from other companies that have mastered the
creative application of design to create outrageous business results
- Delivers how-to lessons across design, marketing, and business
strategy
Bridging creativity and commerce, this book will show you to how to
truly Design Like Apple.
John Edson is President of LUNAR, a leading global design firm
whose clients have included Apple, HP, Cisco, Motorola, Philips, and
dozens of startups. He is a guest blogger for Fast Company and
a lecturer on design at Stanford University. Together with its
clients' teams, LUNAR designed the first Apple laptop, the PowerBook
100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer
among a portfolio of other award-winning and market-defining products.
