Book description
The first step-by-step guidebook for successful innovation planning
Unlike other books on the subject, 101 Design Methods
approaches the practice of creating new products, services, and
customer experiences as a science, rather than an art, providing a
practical set of collaborative tools and methods for planning and
defining successful new offerings. Strategists, managers, designers,
and researchers who undertake the challenge of innovation, despite a
lack of established procedures and a high risk of failure, will find
this an invaluable resource. Novices can learn from it; managers can
plan with it; and practitioners of innovation can improve the quality
of their work by referring to it.
