Book description
Thousands of interior design professionals have come to rely on
The Interior Design Business Handbook for comprehensive,
accessible coverage of the essential procedures, tools, and techniques
necessary to manage a successful interior design business. The
Fifth Edition of this essential resource has been revised to
address the latest trends and changes in the field, with new and
updated material on business size and structure, building a brand,
client development, social networking and Internet marketing,
finances, purchasing, technology and software programs, and other key areas.
Complete with more than 75 sample forms and letters, this Fifth
Edition is a one-stop resource for all aspects of establishing and
running an interior design businessÂ-from choosing a location and
managing day-to-day operations to growing a business and putting it up
for sale. All of the techniques and procedures in the book are rooted
in real-world experience and are used daily in successful design firms
throughout the United States.
Filled with valuable information for solo practices and small firms
as well as larger businesses, this book is an indispensable resource
for seasoned professionals as well as interior designers who are at
the start of their career.
MARY V. KNACKSTEDT, FASID, FIIDA, is founder and President of
Knackstedt, Inc., of Harrisburg, Pennsylvania, and New York City. She
is an interior designer, furniture designer, consultant, and speaker.
She has taught continuing education and business courses for
professional organizations and universities, including Harvard
University's Graduate School of Design. As a consultant, Knackstedt
has helped develop many new businesses and restore many failing
businesses. She continues to advise designers throughout the United States.
