Book description
By integrating star studies and film industry studies,
Hollywood Stardom
reveals the inextricable bonds between culture and commerce in
contemporary notions of film stardom.
- Integrates the traditions of star studies and industry studies to
establish an original and innovative mode of analysis whereby the
'star image' is replaced with the 'star brand'
- Offers the first extensive analysis of stardom in the
'post-studio' era
- Combines genre, narrative, acting, and discourse analysis with
aspects of marketing theory and the economic analysis of the film market
- Draws on an extensive body of research data not previously
deployed in film scholarship
- A wide range of star examples are explored including George
Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will
Smith, and Julia Roberts
Paul McDonald
is Chair of Creative Industries at the University of Nottingham. He is
the author of The Star System: Hollywood's Production of Popular Identities
(2000) and Video and DVD Industries
(2007), and co-editor of The Contemporary Hollywood Film Industry
(2008).
