Book description
UnAwesome is UnAcceptable.
The Book of Business Awesome is designed as two short books put
together-one read from the front and the other read from the back when
flipped over. Covering key business concepts related to marketing,
branding, human resources, public relations, social media, and
customer service, The Book of Business Awesome includes case
studies of successful businesses that gained exposure through being
awesome and effective. This book provides actionable tools enabling
readers to apply the concepts immediately to their own businesses. The
flip side of the book, The Book of Business UnAwesome, shares
the train-wreck stories of unsuccessful businesses and showcases what
not to do.
- Key concepts include the power of peripheral referrals and how
to create content for your "third circle"
- Explains how to re-recruiting your employees and re-court your customers
Ensure that your business remains awesome, instead of unawesome, and
apply these awesomely effective strategies to your business today.
SCOTT STRATTEN is the President of UnMarketing.
com, a company that combines efforts in viral, social, and authentic
marketing. He has guided companies such as PepsiCo, Adobe, Red Cross,
and Saks Fifth Avenue through the viral/social media and relationship
marketing landscape. Scott was named one of the top five social media
influencers in the world on Forbes. com. He has appeared on Mashable.
com and CNN. com, and in the Wall Street Journal, USA Today,
and Fast Company. He speaks globally on how businesses can
engage better (or at all!) with their current and potential customer
base using social media, viral marketing-and just plain old engaging
conversation.
Scott travels around the world sharing with
audiences the "what not to do in business" stories we all
can't get enough of. Lucky for Scott, there is never a shortage of
material to draw from. He believes that 85 percent of people in the
world are morons (not you, if you buy this book).
