Book description
The how-to guide to starting, funding, running, and exiting a
successful online business in less than three months
Getting a thriving online enterprise up and running takes more than
just a good idea. It involves building a website, developing it into a
viable business, maintaining cash flow, hiring a staff, and much more.
The task can seem daunting, but Successful Online Start-Ups For
Dummies is here to help, showing prospective entrepreneurs how to
develop a sound business plan, set up a proper company structure, and
attract investment/funding in less than three months.
Many entrepreneurs have a great idea and the technical know-how to
get a website up and running, but forget that it's a business that
requires capital, management and continual growth. Successful
Online Start-Ups For Dummies teaches new start-ups how to get
"investment ready" and attract the right backers in a very
competitive market, giving readers the specific know-how to keep their
business running-or how to turn it over quickly and profitably so they
can move onto their next start-up or retire.
- Gives budding entrepreneurs everything they need to build and sell
a profitable online business
- Topics covered include "bootstrapping," common mistakes
and missed opportunities at every step of the start-up business
cycle, achieving rapid but sustainable growth, attracting the
attention of investors and mentors, market validation, and much more
- Includes content specially tailored for readers in Australia and
New Zealand, including details on all the major incubator events and
start-up workshops in both countries
A great idea isn't enough to achieve real business success, making
Successful Online Start-Ups For Dummies the potential
difference between personal financial disaster and a comfortable early retirement.
Stefan Korn
is an internet entrepreneur and co-founder of WebFund-a successful
private investment firm for online start-ups. WebFund runs an
accelerator program that trains web entrepreneurs and helps them get
their start-ups in the best position to pitch to investors within three
months.