Book description
Stop marketing. Start UnMarketing.
No one likes cold calls at dinnertime, junk mail overflowing your
mailbox, and advertisements that interrupt your favorite shows. If
this is "marketing," then the world would probably prefer
whatever is the opposite of that.
If you're ready to stop marketing and start engaging, then welcome to
UnMarketing. The landscape of business-customer relationships
is changing, and UnMarketing gives you innovative ways out of
the old "Push and Pray" rut. Instead, draw the right
customers to you through listening and engagement, enabling you to
build trust and position yourself as their logical choice when they
need you.
This updated and revised edition includes new information on building
relationships through Twitter, Facebook, LinkedIn, and Google+.
UnMarketing supplies you with a winning approach to stop
ineffective marketing and put relationships first-then reap the
long-term, high-quality growth that follows!
"[INSERT NAME HERE] has written a game changer for [INSERT
INDUSTRY HERE]. Drop everything and read this
book!"
-Famous author who hasn't read this book
"This book has a great amount of words."
-Fortune
500 CEO who was at an open-bar event with the author and agreed to
give testimonial
"This book is the greatest business book in the world, besides
mine."
-Author who only gives testimonials to people
who give him one in return
SCOTT STRATTEN is the President of UnMarketing.
com and is an expert in the types of viral, social, and authentic
marketing that he calls "Un-Marketing." His clients' viral
marketing videos have been viewed over 60 million times and have
generated major returns. Stratten has recently appeared on sites like
Mashable. com and CNN. com, as well as in publications such as the
Wall Street Journal, USA Today, and Fast
Company. He speaks and consults globally on how businesses can
engage better (or at all!) with their current and potential customer
base using social media, viral marketing-and just plain old good
conversation. Visit UnMarketing. com
