Book description
From the Dachis Group-the global leader in social business-comes the
groundbreaking book on transformative social business strategies.
Social Business By Design
is the definitive management book on how to rethink the modern
organization in the social media era. Based on their research and work
through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim
deftly explore how the social, cultural, and technological trends
provoked by the social media explosion are transforming the business
environment. Designed as both a strategic overview and a hands-on
resource, Social Business By Design
clearly shows how to choose and implement a social business strategy and
maximize its impact.
- Explains the mechanisms, applications, and advantages of a
strategic array of social media topics, including social media
marketing, social product development, crowdsourcing, social supply
chains, social customer relationship management, and more
- Features examples from high-profile companies such as SAP, Procter
& Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have
implemented social business strategies
- Draws on the extensive research and expertise of the Dachis Group,
which has helped numerous Fortune 500 clients plan, build, and
activate effective social business solutions
Containing actionable, high-impact techniques that save time and the
bottom line, Social Business By Design will transform any
organization's strategy to ensure success and avoid disruption in a
fast-moving world.
Dion Hinchcliffe is executive vice president of strategy at
Dachis Group. He is an internationally recognized thought leader on
enterprise social media, business agility, open business models, and
information technology. He writes, speaks, researches, and consults on
these topics for clients in the Fortune 500 and public sector.
Peter Kim is chief strategy officer of Dachis Group. He is a
leading advisor on social business, working with clients on strategy
formulation and driving global industry discourse.
Dachis Group is a consulting firm that helps large enterprises
implement social business design to formulate business strategies;
plans, builds, and activates social solutions for customer, workforce,
and enterprise engagement; and provides data aggregation and analysis.
www. dachisgroup. com
For more information, please visit www. socialbusinessbydesign. com
