Book description
Master the art of entertaining and cement lasting business
relationships in the process
You're at a fancy downtown restaurant for dinner with a
million-dollar business deal on the table. The waiter hands you the
wine list. Now what? So much for that shiny M. B.A. and your powerful
business connections. What matters right now, at this moment, is your
wine IQ-and your ability to entertain this client in a way he'll never
forget. In Power Entertaining Eddie Osterland, Master
Sommelier, and America's foremost wine and food coach outlines dozens
of power entertaining tips that can make anyone a more effective host
or hostess-be it at a corporate business event or private dinners with
clients in restaurants.
When it comes to hosting big business meetings or important sales
events, you will discover how to entertain business clients and
business associates with ease, knowledge, and confidence, using good
wine and food as the ingredients to build strong and lasting business
relationships.
- Teaches how to transform boring business meetings and sales
functions into memorable social events that people will want to
attend again and again
- Enables you to build long-term business relationships based on
the time-honored principles of courtesy, generosity and old world hospitality
- Learn how to convince the restaurant's Maitre d' to give them
the best table in the house-even on a busy Friday or Saturday night
Success is always in the details, so master the finer points of
entertaining before your next big business event.
EDDIE OSTERLAND, America's first Master Sommelier, is an
internationally acclaimed expert in the culinary arena of food and
wine. Eddie holds the prestigious degree of Diplôme Universitaire
d'Aptitude à la Dégustation (DUAD) from the Université de Bordeaux
in Bordeaux, France. While completing his studies there, he passed the
grueling Master Sommelier Diploma in London in 1973 and later became
head sommelier at the Hôtel de la Poste in Beaune, Burgundy,
FranceÂ-an American running a French wine cellar! For more than
twenty-five years, he has delivered workshops on his concept of Power
Entertaining to such global companies as Accenture, General Mills,
Citigroup, IBM, Merrill Lynch, GE, Ford, UBS, Discover Card, Sprint,
Procter & Gamble, Oracle, and American Express.
