Book description
An inside look at how companies and executives rise and fall, with
important lessons for all aspiring entrepreneurs
The Good Fail is part business story, part guilty pleasure,
exploring Richard Keith Latman's very public missteps and the painful
lessons he learned as a result, presented to fellow entrepreneurs, in
his own words, for the first time. Written in a lively, conversational
style, the book answers questions many computer industry veterans have
been asking for more than a decade about what went wrong at
Microworkz, the failed former free PC enterprise.
Chronicling Latman's long roller-coaster journey back and offering
pointed advice about effective business development, negotiating,
human resource management, and leadership, which Latman has
successfully applied at his latest ventures, iMagicLab and Latman
Interactive, the book is an important set of insights for
entrepreneurs everywhere.
- Offers 19 practical lessons learned, which can help put other
entrepreneurs on the path to success faster
- Includes invaluable insight into how to overcome even the worst
public business failures
- Provides a behind-the-scenes look from the ultimate insider at
an important time in computer industry history
- Presents a case study of how personal and business lives can
negatively impact each other
Microworkz's failure can be your success. The Good Fail
provides both important insights into how to start a business that
will reap rewards, and warnings about how to avoid going astray.
Richard Keith Latman is Chief Executive Officer, cofounder of
iMagicLab and the Founder of Latman Interactive. Latman drives product
development, technology, sales, marketing, and architecture decisions
across all iMagicLab/Latman products to ensure the product direction
is consistent with the overall strategy of the company and the needs
of the marketplace. Over the past nine years, he has trained tens of
thousands of salespeople, written over 275 articles, and spoken at
major events and seminars nationwide.
Latman has broad experience in the sales, hardware, software, and
services sectors, having spent more than 20 years in senior management
roles in the IT industry. Prior to founding iMagicLab, Latman helped
start many innovative companies including RetailTRAC (sold to Minow
LLC), MicroPOS (sold to Micros), and Microworkz. com.
