Book description
"Jugaad Innovation is the most comprehensive book yet to
appear on the subject [of frugal innovation]."
-The Economist
A frugal and flexible approach to innovation for the 21st century
Innovation is a key directive at companies worldwide. But in these
tough times, we can't rely on the old formula that has sustained
innovation efforts for decades-expensive R&D projects and
highly-structured innovation processes. Jugaad Innovation
argues the West must look to places like India, Brazil, and China for
a new approach to frugal and flexible innovation. The authors show how
in these emerging markets, jugaad (a Hindi word meaning an
improvised solution born from ingenuity and cleverness) is leading to
dramatic growth and how Western companies can adopt jugaad
innovation to succeed in our hypercompetitive world.
- Outlines the six principles of jugaad innovation: Seek
opportunity in adversity, do more with less, think and act flexibly,
keep it simple, include the margin, and follow your heart
- Features twenty case studies on large corporations from around the
world-Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter
& Gamble, PepsiCo, Tata Group, and more-that are actively
practicing jugaad innovation
- The authors blog regularly at Harvard Business Review;
their work has been profiled in BusinessWeek, MIT Sloan
Management Review, The Financial Times, The Economist, and
more
- Filled with previously untold and engaging stories of resourceful
jugaad innovators and entrepreneurs in emerging markets and
the United States
This groundbreaking book shows leaders everywhere why the time is
right for jugaad to emerge as a powerful business tool in the
West-and how to bring jugaad practices to their organizations.
Navi Radjou
is an independent innovation and leadership consultant based in Palo
Alto, California, and a fellow at Judge Business School, University of Cambridge.
Jaideep Prabhu is Jawaharlal Nehru professor of Indian business
and enterprise and director of the Centre for India & Global
Business at Judge Business School, University of Cambridge.
Simone Ahuja is the founder of Blood Orange, a marketing and
strategy consultancy with content production capabilities
headquartered in Minneapolis and Mumbai.
