Book description
Integrate your mobile marketing program and take your brand to the
next level
Mobile marketing is finally entering the forefront of the marketing
realm as megabrands roll out million-dollar budgets and small
businesses have turned to the channel for its affordability,
measurability, and repeatable successes in producing sales and driving
engagement and loyalty. Through insights from bold industry
visionaries and fellow mobile pioneers, Mobilized Marketing
takes readers through campaigns worth repeating and others that are
not. Learn the many roads that marketers can take and the proven
strategies and tactics that move products and build loyalty through
the consumer's most personal device.
With examples from the more than 130,000 campaigns developed by
mobile marketing leader Hipcricket, Mobilized Marketing breaks
down how brands of all sizes have performed in their mobile
efforts-why some have failed and how others bravely turned to mobile.
- Demonstrates how to integrate mobile into marketing programs and
how to effectively measure it
- Explains how to make your existing marketing spends work harder
- Delivers step-by-step instructions on how to optimize campaigns
in real-time
- Shows how to determine which mobile tactics are keepers and
which are not
It's time to mobilize your marketing programs and drive your profits
to new heights.
Jeff Hasen is Chief Marketing Officer at Hipcricket, a leading
mobile marketing and mobile advertising company. Named a Top CMO on
Twitter, Jeff is also the co-creator of the certification program for
the Mobile Marketing Association and one of two individuals certified
by the MMA to train on mobile marketing definitions, techniques, and
benefits. He is a frequent speaker at industry events and writes for
Mobile Marketer, imediaconnection. com, Technorati. com, and
mobilegroove. com. He actively tweets @jeffhasen and blogs at
jeffhasen. com.
