Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are
giving everyone a "voice," including organizations and their
customers. So how do you create the stories, videos, and blog posts
that cultivate fans, arouse passion for your products or services, and
ignite your business? Content Rules equips you for online
success as a one-stop source on the art and science of developing
content that people care about. This coverage is interwoven with case
studies of companies successfully spreading their ideas online-and
using them to establish credibility and build a loyal customer base.
• Find an authentic "voice" and craft bold content
that will resonate with prospects and buyers and encourage them to
share it with others
• Leverage social media and social tools to
get your content and ideas distributed as widely as possible
•
Understand why you are generating content-getting to the meat of your
message in practical, commonsense language, and defining the goals of
your content strategy
• Write in a way that powerfully
communicates your service, product, or message across various Web
mediums
Boost your online presence and engage with customers and
prospects like never before with Content Rules.
Ann Handley is the Chief Content Officer of Marketing Profs, a
rich and trusted resource that offers actionable know-how to its
442,000 subscribers. As a thought leader and writer with a passion for
good content, she writes and blogs extensively about online business,
marketing, and sometimes just life. For more, visit annhandley. com.
C. C. Chapman is a media creator, entrepreneur, keynote
speaker, and online marketing consultant. He is the founder of
DigitalDads. com and the host of PassionHit. tv. For more information,
please visit cc-chapman. com.
