Book description
The benchmark book on to the effects and implications of social media
on our daily lives, and how businesses can harness its power
Socialnomics is an essential book for anyone who wants to
understand the implications of social media on our daily lives and how
businesses can tap the power of social media to increase their sales,
cut their marketing costs, and reach consumers directly. In this
revised and updated second edition, author Erik Qualman presents new
material based on meeting with 75 Fortune 1000 companies, 50 colleges
and universities, and over 100 small businesses & non-profits
since the first edition. Qualman's materials have been used from IBM
to NASA to Harvard to local businesses.
- Lists the top ten easy opportunities that companies and
organization miss when it comes to social media
- Describes where social media should reside in an organization
and the necessary building blocks for success
- Explains why over 50 percent of companies still block social
media to their employees and why this is a detriment to success
- Shares proper training methods for your ENTIRE organization on
social media; not just the chosen few
- Reviews the top companies, organizations and individuals using
social media, explaining what separates them from other companies
and how to replicate their success
Social media can transform your business and your relationship with
consumers. Discover what social media can do for you, and what you can
do for others while using social media.
ERIK QUALMAN was voted the 2nd Most Likeable Author in the
World behind Harry Potter's J. K. Rowling. Fast Company
ranks him as a Top 100 Digital Influencer, and PC Magazine
lists his blog as a Top 10 Social Media blog. A frequently requested
international speaker, he has been featured on media outlets including
60 Minutes, the Wall Street Journal, and ABC News. He is
listed as a Top 50 MBA Professor and has served as the Head of
Marketing at Travelzoo®. Yet, he may be best known for writing and
producing the world's most watched social media video.
