Book description
Get proven guidance to build a market-driven supply chain management system
Supply chain management processes have gradually shifted from a
supply-driven focus to a demand-driven one in order to better
synchronize demand and supply signals. Bricks Matter shows you
how you can identify market risks and opportunities and translate
these into winning tactics. Business cases highlight how business
leaders are winning through market-driven approaches.
- Helps you understand how to apply the emerging world of predictive
analytics for the better management of value networks
- Includes business cases illustrating the market-driven approach
- Reveals how businesses can identify market risks and translate
these into supply-side tactics
As companies transition from demand-driven to market-driven approach,
the focus in organizations shifts from one of vertical excellence to
building strong market-to-market horizontal processes. Improve revenue
by increasing market share, improve profit margins, and maintain high
levels of customer service with the indispensable guidance found in
Bricks Matter.
LORA M. CECERE is the founder of the research firm Supply Chain
Insights, which is paving new directions in building thought-leading
supply chain research. She is also the author of the enterprise
software blog "Supply Chain Shaman." The blog focuses on the
use of enterprise applications to drive supply chain excellence. As an
enterprise strategist, Lora focuses on the changing face of enterprise
technologies. With over forty years of diverse supply chain
experience, Lora spent nine years as an industry analyst with Gartner
Group, AMR Research, Inc., and Altimeter Group.
CHARLES W. CHASE Jr. is the principal industry consultant for
the manufacturing and supply chain global practice at SAS. He is the
primary architect and strategist for delivering demand planning and
forecasting solutions to improve supply chain efficiencies for SAS
customers. He has more than twenty-six years of experience in the
consumer packaged goods industry and is an expert in sales
forecasting, market response modeling, econometrics, and supply chain
management.
