Book description
Learn the latest social media marketing techniques
Social media continues to evolve at breakneck speed, and the savvy
marketer needs to keep up. This bestselling guide to social media
marketing has been completely updated to cover the newest vehicles,
including Groupon and Rue La La, location-based services like
Foursquare, and new social networking sites like Google+ and
Pinterest. Checklists, case studies, and examples will help you decide
the best places to spend your marketing dollars, and you'll learn
about valuable social media tools and analytics methods that can help
you assess the success of your efforts.
- A completely updated, all-in-one guide to social media marketing,
a valuable way for businesses to reach current and new customers,
assist customers with problems, and complete transactions
- Covers the latest sites and location-based services including
Groupon, Rue La La, Foursquare, Google+, Pinterest, and more
- Minibooks examine the social media mix; tools and techniques;
using content to grow your brand; Twitter, Facebook, Pinterest, and
Google+ marketing; other sites; and how to measure results and build
on success
- The perfect guidebook for the social media strategist, website
manager, marketer, publicist, or anyone in charge of implementing
and managing an organization's social media strategy
Social Media Marketing All-in-One For Dummies, 2nd Edition
helps you get the most from every minute and dollar you spend on marketing.
Jan Zimmerman, author of Web Marketing For Dummies and
owner of Watermelon Mountain Web Marketing, has provided online
marketing and social media services to businesses of all sizes for 15
years. Deborah Ng is a freelance writer, blogger, community manager,
social media consultant, and author of Online Community Management
For Dummies.
