Book description
A guide to getting luck on your side
As the pace of change accelerates and the volume of information
explodes, we're under great pressure to connect just in time with the
people and ideas we need to thrive. But we can no longer plan our way
to success-there will always be factors beyond our control. This
uncertainty, however, cultivates one of today's key drivers of
success: serendipity. More than blind luck, serendipity can produce
quantifiable results: breakthrough ideas, relationships that matter,
effortless cooperation, synchronized market timing, and more. Get
Lucky shows businesses how to succeed by fostering the conditions
for serendipity to occur early and often.
- Distills planned serendipity into eight key elements:
preparedness, motion, activation, attraction, connection,
commitment, porosity, and divergence
- Features stories of serendipity in action at well-known
companies including Avon, Target, Steelcase, Google, Facebook,
Walmart, and more
- Written by serial entrepreneurs and cofounders of Get
Satisfaction, a breakout platform for online customer service
communities with over 100,000 clients
Planned serendipity is not an abstract, magical notion, but a
practical skill. Get Lucky is the indispensable resource for
anyone who wants to learn this skill and to make serendipity work for
them.
Thor Muller is the cofounder andformer chief
technology officer of GetSatisfaction, a groundbreaking online
customer community platform used by over 65,000 companies. A five-time
serial entrepreneur, Thor also started one of the world's first Web
design agencies in 1995, later acquired by Frog Design.
Lane Becker has been working onthe Web since it began, from
settingup web sites at his university in 1994 to cofounding Adaptive
Path, the world'sfirst user experience design firm, andGet
Satisfaction. Lane is also an advisor to Freestyle. vc, an early-stage
Internet venture capital fund.
