Book description
Step-by-step instructions for executing a website testing and
optimization plan
Website optimization is can be an overwhelming endeavor due to the
fact that it encompasses so many strategic and technical issues.
However, this hands-on, task-based book demystifies this potentially
intimidating topic by offering smart, practical, and tested
instructions for developing, implementing, managing, and tracking
website optimization efforts. After you learn how to establish an
optimization framework, you then dive into learning how to develop a
plan, test appropriately and accurately, interpret the results, and
optimize in order to maximize conversion rates and improve profits.
- Zeroes in on fundamentals such as understanding key metrics,
choosing analytics tools, researching visitors and their onsite
behavior, and crafting a plan for what to test and optimize
- Walks you through testing and optimizing specific web pages
including the homepage, entry and exit pages, product and pricing
pages, as well as the shopping cart and check-out process
- Guides you through important optimization areas such as
optimizing text and images
- Addresses advanced topics including paid search optimization,
Facebook fan page optimization, rich media, and more
- Includes a companion website that features expanded examples,
additional resources, tool reviews, and other related information
Full of interesting case studies and helpful examples drawn from the
author's own experience, Website Optimization: An Hour a Day is
the complete solution for anyone who wants to get the best possible
results from their web page.
Rich Page is a Conversion Specialist at Adobe, working with
Fortune 500 clients to help improve their website optimization
strategies. Rich has been analyzing, testing, and improving websites
for over 10 years and has previously worked for Disney Online in their
web analytics and optimization team. He has a unique background of
online marketing, web usability, and analytics, and has a popular web
analytics and optimization blog at rich-page. com. He is also a
regular speaker at industry conferences and the coauthor of Landing
Page Optimization, Second Edition.
