Book description
Savvy advice for adding video to your marketing plan
Video marketing is rapidly gaining popularity in online marketing and
this fun-but-practical guide presents you with all aspects of video
marketing from planning to production to distribution. You'll learn
how to create a video strategy, produce an effective video, put it
online, and get your video to the right consumers so you can help your
business succeed. The author team has vast experience in video
creation and marketing and explores ten video campaigns so you can
learn from their successes and challenges.
- Offers an overview of the video marketing process, how to build
it into an existing marketing plan, and create a video outline
- Covers the necessary steps for creating the video, from
scripting to shooting to editing
- Walks you through the process of sharing video on a company
site, social site, or other hosts and then draw the right audience
- Details the new frontiers of video marketing including mobile
video and measuring results
Featuring invaluable advice for creating an effective video marketing
campaign, Video Marketing For Dummies is essential reading on
this marketing trend.
Kevin Daum is the founder of ROARing Video and author of ROAR! Get
Heard in the Sales and Marketing Jungle and Building Your Own Home For
Dummies. Matt Scott is head of production for ROARing Video. Bettina
Hein is founder and CEO of Pixability. Andreas Goeldi is the CTO of Pixability.
