Book description
Intelligent strategies for starting and growing a small business with
minimal personal financial risk
A comprehensive guide for entrepreneurs from one of the most
successful business creators in recent years, The Reluctant
Entrepreneur: Turning Dreams into Profits addresses the fears
and misconceptions that many people have about starting their own
businesses, walking prospective owners through the necessary decisions
they need to make before even putting a business plan in place.
Presenting solid, reliable strategies based on author Michael
Masterson's own successful practices, and debunking some common
illusions entrepreneurs have about their businesses, the book is a
vital resource for anyone looking to avoid the pitfalls that threaten
fledgling companies.
- Packed with insights from an entrepreneur who has launched and
sold dozens of business, presented in a lively and conversational style
- Some 600,000 new businesses are launched each year and with an
uncertain economy, more and more people are looking for a stream
of income separate from their 9 to 5 job
- Filled with highly applicable advice that budding and
professional entrepreneurs can start using immediately
Essential reading for small business owners and both first time and
established entrepreneurs, The Reluctant Entrepreneur presents
the smart strategies on starting and growing a small business that can
make launching your own company a cinch.
Michael Masterson is not your typical businessman. An exÂ-Peace
Corps volunteer, he never took a class in business, doesn't read the
business press, and hates to talk business. He spends his spare time
writing poetry, collecting fine art, and practicing Brazilian Jiu
Jitsu. His neighbors call him a bohemian. But he's also an
entrepreneur. He started his first business when he was eleven years
old, and in the forty-five years that have elapsed since then, he has
started or co-started dozens of successful businesses. The author of
numerous business books, several of them New York Times and
Wall Street Journal bestsellers, Masterson consults for
private clients and writes the Palm Beach Letter, a newsletter
for individual investors.
