Book description
Unorthodox success principles from a billionaire entrepreneur and philanthropist
Eli Broad's embrace of "unreasonable thinking" has helped
him build two Fortune 500 companies, amass personal billions, and use
his wealth to create a new approach to philanthropy. He has helped to
fund scientific research institutes, K-12 education reform, and some
of the world's greatest contemporary art museums. By contrast,
"reasonable" people come up with all the reasons something
new and different can't be done, because, after all, no one else has
done it that way. This book shares the "unreasonable"
principles-from negotiating to risk-taking, from investing to
hiring-that have made Eli Broad such a success.
- Broad helped to create the Frank Gehry-designed Walt Disney
Concert Hall, the Museum of Contemporary Art, the Broad
Contemporary Art Museum at the Los Angeles County Museum of Art,
and The Broad, a new museum being built in downtown Los Angeles
- His investing approach to philanthropy has led to the creation
of scientific and medical research centers in the fields of
genomic medicine and stem cell research
- At his alma mater, Michigan State University, he endowed a
full-time M. B.A. program, and he and his wife have funded a new
contemporary art museum on campus to serve the broader region
- Eli Broad is the founder of two Fortune 500 companies: KB Home
and SunAmerica
If you're stuck doing what reasonable people do-and not getting
anywhere-let Eli Broad show you how to be unreasonable, and see how
far your next endeavor can go.
Eli Broad is an entrepreneur, philanthropist, and the founder
of two Fortune 500 companies, KB Home and SunAmerica. He is an
internationally known art collector and museum patron and has been
profiled on 60 Minutes, in Vanity Fair, and in the
New York Times for his role in the creation of Los Angeles
cultural institutions, including the Frank Gehry-designed Walt Disney
Concert Hall, the Museum of Contemporary Art, the Broad Contemporary
Art Museum at the Los Angeles County Museum of Art, and The Broad, a
new contemporary art museum he and his wife Edythe are building in the
heart of downtown Los Angeles. He and his wife have been the driving
force behind a genomic medicine research powerhouse-the Broad
Institute of Harvard and MIT-and three stem cell research centers in
California. He is a life trustee on the boards of MOCA, LACMA, and the
Museum of Modern Art in New York and is regent emeritus of the
Smithsonian Institution.
