Book description
The most comprehensive guide to using Facebook
Whether you're new to Facebook, a developer exploring apps, or a
marketer interested in using Facebook for social media campaigns, this
book has content you can use. Seven minibooks thoroughly cover the
essentials, from how to get started with Facebook, to Facebook
etiquette, to the best pages, apps, and games. You'll find handy
information on how or when to share sensitive information and how to
stay safe, even when settings change. If you want to join Facebook
armed with the best information, this is the book you need.
- Packs seven minibooks in one practical guide: Getting Started
with Facebook, Customizing Your Page, Marketing Yourself on
Facebook, Facebook Advertising Basics, Facebook App Development
Basics, Facebook Privacy and Etiquette, and Best Facebook Pages,
Apps and Games
- Covers areas of Facebook you may not know about
- Helps you keep up with Facebook's tricky privacy policies, how
to choose a tasteful profile photo, and when to watch your tone
- Puts practical and essential information in the hands of users,
marketers, and developers-whether new or current
Get the most out of Facebook and avoid hassles with this helpful,
practical guide.
Melanie Nelson
is a professional blogger and social media consultant who has been
working with business websites since 1995 (it's true - she remembers
Mosaic and Netscape). As a veteran of online publishing and marketing,
Melanie has grown with changes as they happen and looks ahead to coming
innovations. She owns Blogging Basics 101 (http://BloggingBasics101. com
and http://fb. com/BloggingBasics101), where she shares information
about using Facebook and other social media platforms to grow your
business, building community, and improving search engine optimization
(SEO). Hubspot. com included Blogging Basics 101 in its list of "10
Amazing Blogs About Blogging to Start Reading NOW." Melanie's
presentations and workshops have inspired attendees at conferences such
as Blog World & New Media Expo, Type-A Parent, BlogHer, and Blissdom.
Daniel Herndon is founder and CEO of Indianapolis-based
marketing and innovation agency redwall LIVE. His firm creates
campaigns, strategies, and tools for marketing, especially interactive
and social marketing. He speaks often on practical social media use
and integration with traditional marketing. He has been recognized for
his efforts in creative philanthropy, the highlight of which was
profiled in USA Today when he and non-profit director Darren Heil
lived in a van alongside an Indianapolis highway, where they live
streamed their life for 5 days while promoting their efforts to raise
funds through social media. Daniel was recognized by the Indianapolis
Business Journal in the 2011 “40 under Forty” featuring local business
leaders who have achieved outstanding success in their community
before the age of 40.
