Book description
Get the latest information about using the #1 web analytics tool from
this fully updated guide
Google Analytics is the free tool used by millions of web site owners
to assess the effectiveness of their efforts. Its revised interface
and new features will offer even more ways to increase the value of
your web site, and this book will teach you how to use each one to
best advantage. Featuring new content based on reader and client
requests, the book helps you implement new methods and concepts, track
social and mobile visitors, use the new multichannel funnel reporting
features, understand which filters to use, and much more.
- Gets you up and running with all the new tools in the revamped
Google Analytics, and includes content requested by readers and
users especially for new GA users
- Covers social media analytics features, advanced segmentation
displays, multi-dashboard configurations, and using Top 20 reports
- Provides a detailed best-practices implementation guide covering
advanced topics, such as how to set up GA to track dynamic web
pages, banners, outgoing links, and contact forms
- Includes case studies and demonstrates how to optimize
pay-per-click accounts, integrate AdSense, work with new reports
and reporting tools, use ad version testing, and more
Make your web site a more effective business tool with the detailed
information and advice about Google Analytics in Advanced Web
Metrics with Google Analytics, 3nd Edition.
Brian Clifton
, PhD, is an internationally recognized web analytics expert who
specializes in performance optimization using Google Analytics for a
variety of high-profile brands. He formerly led the Google Web Analytics
team for Europe, the Middle East, and Africa, and he initiated and
helped launch the online learning center for the Google Analytics
Individual Qualification (GAIQ). Brian regularly speaks at industry
trade shows, maintains the popular blog Measuring Success (www.
advanced-web-metrics. com/blog/), and wrote the previous two editions of
this book, which are used by students and professionals worldwide.
