Book description
A big-picture look at how the latest trends in information management
and technology are impacting business models and innovation worldwide
With all of the recent emphasis on "big data," analytics
and visualization, and emerging technology architectures such as
smartphone networks, social media, and cloud computing, the way we do
business is undergoing rapid change. The right business model can
create overnight sensations-think of Groupon, the iPad, or Facebook.
At the same time, alternative models for organizing resources such as
home schooling, Linux, or Kenya's Ushihidi tool transcend conventional
business designs. Timely and visionary, Information, Technology,
and the Future of Commerce looks at how the latest technology
trends and their impact on human behavior are impacting business
practices from recruitment through marketing, supply chains, and
customer service.
- Discusses information economics, human behavior, technology
platforms, and other facts of contemporary life
- Examines how humans organize resources and do work in the
changing landscape
- Provides case studies profiling how competitive advantage can be
a direct result of innovative business models that exploit these trends
Revealing why traditional strategy formulation is challenged by the
realities of the connected world, Information, Technology, and the
Future of Commerce ties technology to business and social
environments in an approachable, informed manner with innovative,
big-picture analysis of what's taking place now in information
strategy and technology.
John M. Jordan is a clinical professor in the Department of
Supply Chain and Information Systems at the Smeal College of Business,
Penn State University, where he teaches IT strategy to undergraduates,
MBAs, and executives. His research focuses on emerging technologies
and their impact on business strategy, design, and practice.
