Book description
Learn to take full advantage of search and social media for B2B marketing
Business-to-business marketers have been slow to enter the online
marketing arena, but now that the impact of search and social media
marketing in the consumer marketplace is clearly documented, B2B
marketers are ready for a complete guide to making the most of the
medium. Written by experts with first-hand knowledge of the field,
this book clearly explains how to leverage today's search engine
marketing and social media technologies to get, nurture, and convert
leads. Topics include strategy, branding, monitoring, resource
allocation, and much more.
- B2B marketers need detailed, practical guidelines and strategies
for how best to gain, nurture, and convert leads using today's
Internet technologies and strategies
- This ultimate how-to guide examines strategic and branding
considerations, search engine optimization techniques, and how to
maximize the impact of banner ads and landing pages
- Explains how to use social media listening and monitoring tools,
how to engage visitors, and how to allocate resources to ensure success
- Covers measuring results, improving web site usability, using
metrics, and nurturing leads
Skilled B2B marketers who are ready to take advantage of all that
online marketing has to offer will find this guide provides exactly
the know-how they need.
Maura Ginty is a digital-era word geek with deep expertise in
search, content strategy, and social media programs at Fortune 500
companies as well as small businesses. Lauren Vaccarello is the Senior
Director of Online Marketing at Salesforce. com, where she focuses on
developing cross-channel strategies that bridge the gap between
awareness and demand-generation. William Leake is CEO and founder of
the Apogee-branded marketing companies Search, Results, and Campaigns.
Bill has guided them all from inception to success, with Apogee Search
becoming one of the 20 largest independent search engine marketing
firms in North America. All three authors are frequent speakers at
leading industry events such as Search Engine Strategies, SMX,
eMetrics, and others.
