Book description
Unique prospective on the big data analytics phenomenon for both
business and IT professionals
The availability of Big Data, low-cost commodity hardware and new
information management and analytics software has produced a unique
moment in the history of business. The convergence of these trends
means that we have the capabilities required to analyze astonishing
data sets quickly and cost-effectively for the first time in history.
These capabilities are neither theoretical nor trivial. They represent
a genuine leap forward and a clear opportunity to realize enormous
gains in terms of efficiency, productivity, revenue and profitability.
The Age of Big Data is here, and these are truly revolutionary times.
This timely book looks at cutting-edge companies supporting an
exciting new generation of business analytics.
- Learn more about the trends in big data and how they are impacting
the business world (Risk, Marketing, Healthcare, Financial Services, etc.)
- Explains this new technology and how companies can use them
effectively to gather the data that they need and glean critical insights
- Explores relevant topics such as data privacy, data visualization,
unstructured data, crowd sourcing data scientists, cloud computing
for big data, and much more.
Considered one of the top sales and marketing executives in the
business analytics space, MICHAEL MINELLI is Vice President,
Information Services, for MasterCard Advisors. The majority of his
sixteen years of analytics industry experience was at SAS, where he
spent over eleven years helping clients with large-scale analytic
projects related to marketing, risk, supply chain, and finance.
MICHELE CHAMBERS is currently in the Big Data Analytics startup
world and was formerly the General Manager & Vice President of Big
Data Analytics at IBM, where her team was responsible for working with
customers to fully exploit the IBM Big Data Platform.
AMBIGA DHIRAJ is the Head of Client Delivery for Mu Sigma,
where she leads their delivery teams to solve high-impact business
problems in the areas of marketing, supply chain, and risk analytics
for market-leading companies across multiple verticals.
