Book description
The bestselling Sybex guide to marketing on Facebook, now fully updated
As the second most-visited site on the web, Facebook offers myriad
marketing opportunities and a host of new tools. This bestselling
guide is now completely updated to cover all of the latest tools
including Deals, sponsored stories, the Send button, and more. It
explains how to develop a winning strategy, implement a campaign,
measure results, and produce usable reports. Case studies,
step-by-step directions, and hands-on tutorials in the popular
Hour-a-Day format make this the perfect handbook for maximizing
marketing efforts on Facebook.
- This revised guide fills you in on the latest Facebook
conventions, tools, and demographics, and outlines the important
strategic considerations for planning a campaign
- Takes you step by step through crafting an initial Facebook
presence, developing an overall marketing strategy, setting goals,
defining metrics, developing reports, and integrating your
strategy with other marketing activities
- Covers using features such as events, applications, and
pay-per-click advertising
- Includes case studies and directions for updating, monitoring,
and maintaining your campaign
This popular guide is packed with up-to-date information to help you
develop, implement, measure, and maintain a successful Facebook
marketing program.
Chris Treadaway is the founder and CEO of Polygraph Media, a
social media data mining and analytics company. Prior to his work at
Polygraph Media, Chris spent almost four years at Microsoft where he
was the group product manager for web strategy. Chris has worked in
the Internet marketing field for more than 15 years and was a
cofounder of Stratfor. He blogs regularly about entrepreneurship and
social media issues at treadaway. typepad. com and on Twitter at
twitter. com/ctreada.
Mari Smith is a passionate social media thought leader,
specializing in relationship marketing and Facebook mastery for
companies of all sizes. She is author of The New Relationship
Marketing and leads social media training events and delivers keynotes
worldwide. Fast Company describes Mari as "a veritable engine of
personal branding, a relationship marketing whiz, and the Pied Piper
of the Online World." Forbes named Mari as one of the top ten
social media influencers. She regularly appears in publications such
as the New York Times, the Wall Street Journal,
Forbes, Fortune, and Success magazine.
